- July 10, 2018
TouchPoint360: Our Brand
People often use the word “brand” to refer to the name or logo of a business. This is correct since the name does come first, but the brand becomes so much more than just a name. Many companies spend money to build, protect, and even evoke an emotion about their brands.
Do you recall the nostalgic 1970s Coca-Cola “I’d like to buy the world a Coke and keep it company” ad? Today Coke is still “the real thing.” Another example is “The Most Interesting Man in the World” which was an advertising campaign for Dos Equis beer. The ads featured a bearded, debonair gentleman with voiceovers that were both humorous and outrageous, proclaiming the slogan “Stay thirsty, my friends.”
TouchPoint360 may not be world-renowned but we certainly represent world-renowned brands every day. Pepsi, Milwaukee Tool, Ace Hardware, True Value, Char-Broil, Master Brands, General Electric, Starbucks, etc.
The TouchPoint360 name was born when its originators wanted to create a brand that would describe how we handle a program or project from start to finish, “full circle” or 360 degrees. We “touch” all aspects of the program bringing 100% satisfaction to our customers.
Recently we relaunched our website to allow current and potential customers to understand what we do and who we are. We are a trustworthy organization that hires the most talented people, providing them with the knowledge, tools, and leadership to effectively deliver the best service!
We do what we promise and build our reputation as a brand that is recognized industry wide as trustworthy, efficient, and dependable.
Building and maintaining a top-notch brand takes constant and collective effort from management, sales, project managers, field leads, merchandisers, accounting, HR, and everyone else who works for the company. As we deploy teams to complete work in the field, it is important that we work together to provide comprehensive instructions, the right tools, and give our best effort to complete the work and report the results.
Wear the TouchPoint360 brand proudly with a smile and put your best foot forward as we grow TouchPoint360 in this multi-billion-dollar retail service industry.